Ascendant virtual humans are taking over for pop idols in China, but the expensive technology has risks for Big Tech

Start-ups like Musiness and StarHeir Technology are joining the likes of Alibaba, Bilibili and ByteDance in developing virtual idols, which have been promoted by Chinese policymakers.

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, Starheir Technology , Beijing Based Starheir Technology , Musiness , Tarheir , Etamuse , Meta , Facebook , Bilibili , Xiaohongshu , Alibaba , Bytedance , Ayayi , Econoc ,