Avoid These Third-Party Demand Gen Program Problems

PHOTO: mumemories Content syndication and other third-party demand generation programs gained a lot of attention in 2020. The reasons for this spike are varied and include: The COVID-19 pandemic causing teams to reallocate events budget to other demand-generating channels. Plateauing results from inbound marketing efforts alone. The rise in intent data and its positive results for third-party demand campaigns. The improvement of third-party demand solutions/services themselves. Improved education and skills among B2B marketers leveraging third-party programs. Though the popularity and impact of third-party demand generation initiatives have significantly jumped over the last year, it’s important for B2B marketing teams to understand everything that goes into a successful program. You can’t simply set it and forget it.