Bright idea

Bright idea Robin Shepard Brewmaster Trevor Easton is collecting feedback on his pilot beers through a QR code on the label. The pandemic seems to have increased interest in gluten-free beers, says Alt Brew owner and brewmaster Trevor Easton. This might not seem self-evident, but Easton credits the rise in interest to more people doing more cooking at home. Takeout sales at the brewery are delivered curbside; Easton tries to meet as many of those customers as he can. More than a few have told him that they’ve turned to gluten-free products, including beer, during the course of the pandemic because they’ve found that the more mindful cooking they’ve done at home has allowed them to discover what ingredients are causing their intestinal problems and to gauge how severe reactions are with various ingredients. “Some are more aware they may have celiac disease,” says Easton.