Choose Equal.

Choose Equal. CONTENT: Blog In downturns and disasters throughout history, women always bear a heavy cost – more of the jobs lost, more of the frontline care, and often – more of the burden at home. The COVID-19 pandemic is no exception, but today we have another chance for equality if we all choose to step forward as equals and set a higher standard to care equal, hire equal, pay equal, do equal and Choose Equal. Women are leading on the frontlines of the COVID-19 crisis, and they continue to shoulder more of the burden of unemployment, financial loss and disruption to education since the pandemic began a year ago. However, there is hope. The new ways we have adopted for living, working, learning, and leading with one another during COVID-19 reminds us that anything is possible – and that we can make rapid change when we need to step up in a crisis.