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j i love lucy became a non ins instantly. when you think about the era that lucille ball came up in and what she was able to achieve, it's astounding. >> hey, i'm in fire, i'm in fire. >> when lucy and ricky had a baby, it was like huge. it was the highest rated show of the series. it changed the dynamic because all of a sudden it game centered around the family unit. i think i love lucy was the big bang of the family sitcom. >> and the family moved to the suburbs. >> gee, isn't that exciting? we're in our very own home. >> and that mirrored what was happening in america at the time. >> advertisers wanted to cater to the new suburban family that needed to buy that kitchen appliance or buy that vacuum. >> after i love lucy, there was