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>> when you think what she was able to achieve, it's astounding. >> when lucy and ricky had a baby, it was, like, huge. it was the highest rated show of the series. it changed the dynamic because all of a sudden it became centered around the family unit. >> i think "i love lucy" was the big bang of the family sitcom. >> the family moved to the suburbs. >> isn't this exciting? we're in our very own home. >> that mirrored what was happening in america at the time. >> advertisers wanted to indicator towards the new suburban family that needed to buy that kitchen appliance or needed to buy that vacuum. >> after "i love lucy," there was a formula for what the american family should look like. >> "ozzy and harriet."