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they think the new shepherd program and the suborbital journeys is the first step for the company to create the infrastructure to be able to get to those deeper space missions and reuse ability is key to that. the system that we're seeing fly today, this will be the third flight for the system. but gary lay, who is the architect of new shepherd, he told me yesterday they expect to be able to fly the system 25 times. so before, missions of the past, it was one and done. >> right. >> it was incredibly costly as a result. in order to be able to do these larger space missions, to colonize the moon and potentially get to mars, we have to have the cost, you know, go down dramatically. and a key part of that is reusability. >> we've seen obviously, we saw richard branson. this is a different kind of journey today. it's a much more traditional -- it's a rocket, a vertical takeoff. it's going higher than branson went. >> this is a good old-fashioned booster and capsule system. it's going to be a much shorter flight than what we saw with virgin galactic and richard