Jammu and Kashmir Lieutenant Governor Manoj Sinha on Tuesday called upon stakeholders to double the efforts for the branding and marketing of local agriculture products besides seamless extension of technology from lab to field for bringing long-term changes in the sector.
Speaking during the inaugural ceremony of a five-day-long Kisan Mela" here, the Lt Governor suggested to focus on strategic and professional approach for branding and marketing of local products to increase the income of the farming community.
The Lt Governor observed that J-K farmers have huge potential for becoming agriculture entrepreneurs.
The theme of this event, Self-sufficient Agriculture, Self-Reliant India, is not merely a slogan, it's a vision given by the prime minister for taking a leap towards the transfer of new knowledge and making farmers of the country Aatmanirbhar, he said.