Transcripts For DW Shift 20240713

Comes to the fans the humans on the scene or microphones who have decided to put their trust in us. My name is jenny paris and i work at the top of the. Female tech entrepreneurs have a hard time finding investors as do female entrepreneurs in general and 20 a team for example only 2 percent of all u. S. Venture capital went to startups run by women why is that and how can we change it i would topic today on shift. Jennifer morgan is cosi all of the german tech company as a peek Sheryl Sandberg has operations at facebook and so as of a disk it manages you 23. 00 female exceptions in an industry dominated by men to bed especially considering that programming used to be seen as a typical job for women in the u. S. In the fortys they played a big role in pioneering Digital Technology but today less women work in tech only 14 percent of Tech Startups worldwide were created by women they found less developed less and because of that that creativity goes on used for the market do women face bigger challenges heres what these leaders have to say. As long as definitive and we need more female role models have you come to think of it theres hardly any successful female entrepreneurs that i can look up to its like in all areas of life or in the fields asking him leaving without a role model or someone to live up to mention. Its just hard for young people to find their way come in and its easy for them to get discouraged. On the 1st meeting with lets say investor. Big c. E. O. s of companies they dont take you seriously so youre like theyre like oh youre cute youre just emailed founder trying to do something good but youre not being taken seriously because im a woman im not im not feeling that im the boss i was feeling that were here. And i cannot do anything without my team. Thats not the only reason female Decision Makers are vital for the Tech Industry they are also an onside resource as consumers did you know that women drive some 70 percent of all consumer purchasing and often than not they are the ones who decide which technology to buy for their households and families so Companies Want to create successful Tech Products should look more to their female target audience and that works best when women are made part of the development process. Its easy. Startups with a balanced ratio of men and women are more effective and efficient teams reach decisions faster meetings dont drag on as long and products are aimed at a broader target group thats especially important in the tech world where men are mostly considered the prime consumers. Hiring more women also pays off financially startups with a large share of female staff are often more successful for investors that means more return. Startups run by men generate 0. 31 return for every dollar invested while female that start ups generated more than double that according to studies in the us. The numbers show that women create far more sustainable startups. And their failure rates are lower. I hope these numbers get out. The wider public and we can put this whole thing behind us. Stats show that Tech Companies tend to be especially successful with females in key Decision Making roles so why do may have taken from those 10 to capture capital more easily than women. And business one mattah things men invest is still the age old prejudice there is probably unconscious bias in their Decision Making most of the times the capital givers are men and they feel that male founders are more competent many female founders find themselves confronted with an equated stereotypes. Too often investors they face still believe that men are better leaders that theyre more likely to be more successful and that men generate Better Business ideas. Its not superman just are better salespersons and can present themselves better than women or women are often way to humble but thats not all margaret thinks another reason why women have such a disadvantage in the Tech Industry lies in our past tech as much as a topic for women as it is for men but i think that has to do maybe it with upbringing and how we were educated stead technical topics im more of a male domain that a female domain. The result women have to fight harder for Venture Capital for their startups and they granted less take made us take deals in 2018 for example main run startups the client billions in investments while female run startups. Didnt get a fraction of that what causes such a big investment gap. Researchers found. Treated differently even when they pitch. Studies show when pitching their new ideas to investors prospective female founders are often treated differently than their male counterparts gender stereotypes are partly to blame for that Behavioral Scientist on accounts can demonstrate this simply based on the questions investors ask for. Research shows investors ask male entrepreneurs more questions on how they plan to grow their startup theyre curious about things like the prospects of their business idea how they plan to generate more revenue or what their long term vision is. Female entrepreneurs on the other hand are expected to explain how they plan to avoid failure they need to show how much they know about their competitors how they plan to protect themselves from risk or how high their costs are but not only male Venture Capitalists displayed bias in their line of questioning. I expected female vcs to be eve similarly to male b cs meaning that male b. C. s would favor male entrepreneurs with promotion questions and female vcs would do the same for female entrepreneurs but instead all v. C. Is to split the same implicit gender bias the sort of questions asked had a huge impact on how much money v. C. S. Opted to invest in new startups if any at all. Those startups who are asked for john minutely promotion cautions went on to raise 7 times as much funding. When pitching their ideas to investors. Recommends that female entrepreneurs questioning. In the defensive when asked about potential risk. Respond with positive arguments emphasize possible role of not how to avoid loss so it is a lot harder for female phonos to acquire capital the good news is that lots of networks now aimed at supporting women in tech with coaching know how and resources to help women get the ideas of the ground. Mark to rock use to work in finance and witness discrimination against women firsthand thats why she created the International Women in Sustainable Finance network. We want to break the Glass Ceiling that obviously exists in the financial world its a gents club it has always been and we wanted to create a safe a frame for women to get together within the financial worlds women in Sustainable Finance brings together women currently founding or running businesses and initiative by women for women full of discussion rounds and lectures. But not all male colleagues are supportive one. Was from my male colleagues said oh this is just a Chit Chat Group its just women meeting and drinking coffee. To avoid more comments like that in the future and to encourage more women to start their own tech businesses marta ra thinks society should fundamentally revisit the way it sees women. But of course the os successful female tech found us one of them as far from senegal she program to very 1st website when she was just 16 and since then she has led various Tech Companies in 201614 to one of africas most promising young entrepreneurs but she too has experienced gender discrimination. Come to print it has occurred so many times that you have you know this question is a must be asked so some of are you single im going to make them believe you know better than you on the long run that is very actually talks it. Rose to the top anyway she founded and now leads django a social tech incubator that invests in and supports african startups africa has plenty of startup polyps but not enough tech jobs it is estimated that 20000000. 00 tech jobs will be needed by 2050 for men and women. Pluck them out actually also making it on the agenda keynes of course its a good reason enough to try to be fair and balanced but are you actually want to make it to Business Case because were actually missing probably hundreds of billions of dollars of g. D. P. Because we are lacking actually entrepreneurs funding. Herself proved that investing in female run startups can be very lucrative she helped start and run the regional branches of junior and african ecommerce platform in cote divoire and nigeria. Julia is considered the african equivalent to amazon and is active in 14 Different Countries more than 80000 Companies Sell their products on this platform its a huge success and given africas projected population growth many more such innovative Business Ideas will be needed to create enough jobs but many young entrepreneurs lack seed capital to get the ball rolling africa itself is suffering from a very strong competitor also job growth and you have so many private equity guys you have so many institutions and by function friends but you dont have enough Venture Capital so im looking directly at the and the only being an incubator almost accident. Contest its really something critical. Thats why she hopes he. Can also get Global Investors to support africas startup scene. And to back more female entrepreneurs. Through her. So do we. Latest figures show things are slowly improving for women in the Tech Industry it seems that Womens Networks and related projects are starting to pay off in so many obstacles remain i think that companies most benefit a lot from more diversity in the workforce and how do we get there as long as we haunted with the cliche that men have Better Business ideas what a female quota held what do you think let us know for example here and all i want to let a woman have the last word with a message to all you potential female leaders out there see you soon bye bye. My 1st of this theyre. My 2nd davis go for it and the 3rd tip this persistence and stamina this is watching needs in order to be successful. This fast as its name is mom the push to come in terms of the ivory. Tower alibi mental touch. A master innovation and the c. X. 30 a gasoline engine that works like a diesel the new sky activex. Engine takes the best from both combustible worlds. Private. 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