Focusrite Group to Launch New Commercial Audio Brand – Optimal Audio
A new commercial audio brand will be introduced to the market on 20th April, when Focusrite plc launches Optimal Audio at a special virtual event. Optimal Audio will become the Focusrite Group’s seventh brand, adding to Focusrite and Focusrite Pro, Adam Audio, Martin Audio, Novation and Ampify. Whilst full details will be revealed at the event, Focusrite Group CEO Tim Carroll was happy to talk about Optimal Audio’s prospects: “It’s a rare privilege to create a brand from scratch. The commercial audio sector has grown consistently over the years, and even during the pandemic has been more robust than many. We expect that momentum to accelerate in the coming months, so we feel that the timing is perfect for the introduction of Optimal Audio.