General Mills aims new yogurt at people packing in the protein
Called Ratio Protein, the new yogurt uses ultrafiltered milk to cut sugar and raise protein.
April 27, 2021 — 9:00am
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Just when it seemed the yogurt aisle had something for everyone, General Mills found a slice of customers still hunting for the perfect creamy snack.
The Golden Valley-based food maker announced Tuesday the launch of a yogurt that will pack more protein per cup than any other on the market.
It's the latest in a series of yogurt launches at General Mills targeting consumers with very specific dietary or taste preferences, reflecting splintering consumer expectations within this diverse grocery-store category.