Kellogg Co. wants to fuel food innovation via plant-based pitches tailored to digestive health.
The company announced that its collaboration with  Future Food-Tech includes an Innovation Challenge, âgiving new talent in the industry a chance to shine on a big virtual stage,â Kellogg said. âWellness is a major area of focus for Kellogg, and through this challenge, the company is seeking pitches on unique plant-based ideas that support digestive wellness.â
D'Anne Hayman, VP of global innovation and nutrition at Kellogg, will judge the finalist entries alongside Simon Burton, managing director of eighteen94 Capital, in a live virtual pitch event in March.