New Delhi [India], October 18 (ANI/PNN): The bustling Delhi-NCR witnessed the grand launch of Lifoholic - a sustainable fashion brand - at Lawn Bistro, Club Road, Noida Sector 15 A. The brand has been established by Prof (Dr) Shalini Verma who is successfully running two Make In India brands - Books33 (Green publishing house & Eco-friendly gift provider) and Samvaadshaala (India's first bi-lingual communication-based Ed-tech company) The Chief Guest of the launch event was Dr. Deepika Jain - Award-winning Celebrity Doctor, Mrs. India International, and Mrs. Delhi Global & Social Entrepreneur. She appreciated the endeavor to create awareness around much-needed sustainable processes in the fashion industry. With a carbon footprint accounting for over 10 per cent of the global greenhouse gas emissions, there's no secret that the fashion industry is also contributing towards destroying the environment. The other dignitaries present at the event were -Prof (Dr) Afrozul Haq, Vice Chancellor - H.A University, Imphal, Manipur; Prof Mangesh Gupte, IIT Bombay; Shri Amit Goel - Founder Eco - Prabandhan Shri Raghavendra Chaturvedi - Technocrat Consultant; Shri Hira Amit Rohilla - Founder Mitti Ki Khushboo Rashtriya Muhim; Ms Chiripal K Antara - Founder & Director Maya Weaves. Ms Smriti Agarwal - Owner Lawn Bistro. The best part of this launch event was that it was well-organized and well-coordinated by the young MBA sustainability champions - Vanshika Bhattacharya, Gauri Goel, Upasana Mandal, Simran Bhatia, Anurag Varshney, Nikhil Anand, Aditi Shriya, Ananya Nathani. The objective behind coming up with this sustainable fashion brand is to offer fashion that empowers the Indian artisan community, especially women, and at the same time saves the planet. The brand has adopted a collaborative, inclusive, and community-driven strategy to pinpoint the key issues confronting Mother Nature. And thereby promoting sustainability and a prosperous future for all. Answering the question, what motivated her to start Lifoholic Sustainable Fashion Brand. She says - I always believed that India is not only the land of rich diversified culture but also an affluent fabric-based fashion hub. Brand Lifoholic is an answer to leverage our opulent fashion products prepared indigenously by our artisan community. Even the tagline of our brand is 'Incredibly Indian'. The three guiding principles of Lifoholic are - Make In India, maximum style, and minimal harm to Mother Nature. The items are handcrafted utilizing the best materials and textiles that are manufactured in environmentally friendly ways and sourced directly from artisans from the length and breadth of the country. This story has been provided by PNN. ANI will not be responsible in any way for the content in this article. (ANI/PNN)

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Imphal , Manipur , India , Uttar Pradesh , Delhi , Bombay , Maharashtra , New Delhi , Simran Bhatia , Ananya Nathani , Amit Rohilla , Prabandhan Shri Raghavendra Chaturvedi , Gauri Goel , Aditi Shriya , Shalini Verma , Chiripalk Antara , Anurag Varshney , Shri Amit Goel , Afrozul Haq , Deepika Jain , Khushboo Rashtriya Muhim , Vanshika Bhattacharya , Nikhil Anand , Upasana Mandal , Cha University , India International , Lawn Bistro , Club Road , Noida Sector , Make In India , Chief Guest , Celebrity Doctor , Delhi Global , Vice Chancellor , Prof Mangesh Gupte , Shri Raghavendra Chaturvedi , Shri Hira Amit Rohilla , Mitti Ki Khushboo Rashtriya Muhim , Director Maya , Lifoholic Sustainable Fashion , New Delhi India , Ctober 18 Ani Pnn The Bustling Delhi Ncr Witnessed Grand Launch Of Lifoholica Sustainable Fashion Brand At Lawn Bistro , Oida Sector 15a The Brand Has Been Established By Prof Dr Shalini Verma Who Is Successfully Running Two Make In India Brands Books33 Green Publishing House Amp Eco Friendly Gift Provider And Samvaadshaala 39s First Bi Lingual Communication Based Ed Tech Company Chief Guest Of Launch Event Was Deepika Jain Award Winning Celebrity Doctor , Mrs India International , Nd Mrs Delhi Global Amp Social Entrepreneur She Appreciated The Endeavor To Create Awareness Around Much Needed Sustainable Processes In Fashion Industry Witha Carbon Footprint Accounting For Over 10 Per Cent Of Greenhouse Gas Emissions , Here 39s No Secret That The Fashion Industry Is Also Contributing Towards Destroying Environment Other Dignitaries Present At Event Were Prof Dr Afrozul Haq , Ice Chancellor Ha University , Mphal , Anipur Prof Mangesh Gupte , It Bombay Shri Amit Goel Founder Eco Prabandhan Raghavendra Chaturvedi Technocrat Consultant Hira Rohilla Mitti Ki Khushboo Rashtriya Muhim Ms Chiripalk Antara Amp Director Maya Weaves Smriti Agarwal Owner Lawn Bistro The Best Part Of This Launch Event Was That Well Organized And Coordinated By Young Mba Sustainability Champions Vanshika Bhattacharya , Nanya Nathani The Objective Behind Coming Up With This Sustainable Fashion Brand Is To Offer That Empowers Indian Artisan Community , Especially Women , Nd At The Same Time Saves Planet Brand Has Adopteda Collaborative , Nclusive , Nd Community Driven Strategy To Pinpoint The Key Issues Confronting Mother Nature And Thereby Promoting Sustainability Anda Prosperous Future For All Answering Question , Hat Motivated Her To Start Lifoholic Sustainable Fashion Brand She Saysi Always Believed That India Is Not Only The Land Of Rich Diversified Culture But Also An Affluent Fabric Based Hub Answer Leverage Our Opulent Products Prepared Indigenously By Artisan Community Even Tagline 39 Incredibly Indian Three Guiding Principles Are Make In , Maximum Style , Nd Minimal Harm To Mother Nature The Items Are Handcrafted Utilizing Best Materials And Textiles That Manufactured In Environmentally Friendly Ways Sourced Directly From Artisans Length Breadth Of Country This Story Has Been Provided By Pnn Ani Will Not Be Responsible Any Way For Content Article ,