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Author(s): Joe Casad The big search engines have way too much power over the business world. It almost doesn't matter what your business is. Almost every industry has some kind of online presence – either to sell directly or to provide information to users in need of addresses and product details. Dear Reader, The big search engines have way too much power over the business world. It almost doesn't matter what your business is. Almost every industry has some kind of online presence – either to sell directly or to provide information to users in need of addresses and product details. If you need acupuncture services, for instance, you will likely type in "acupuncture" with the name of your city to find the services in your area. When the results pop up, the top three names on the list will get most of the clicks, and the first on the list will get the most of all. Getting to the top (or near the top) of that search list is therefore vitally important for any company.