Modern brands are defined by the experiences people have with them: Adobe’s Ann Lewnes
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Last Updated: Apr 17, 2021, 01:20 PM IST
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Synopsis
The most successful, digital-first companies are authentic, transparent, and intent on doing good for their customers and communities.
ETBrandEquity
In light of COVID-19, where every connection and experience is digital, engaging with your customers in meaningful, relevant, and human ways has never been more important.
Adobe’s products are used billions of times a day around the world. More than usual these days, as people stuck at home unleash their creativity in various ways. The company’s software is used to make documents, create art, ads and 3D designs, and Photoshop faces, bodies and banana bread.

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