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nicolle, is this is the first big messaging effort. it doesn't preclude them from doing more speeches like this potentially in prime time. but the effort today i'm told is mostly about diagnosing the problem, clarifying for the problem who is doing this. this is a partisan attempt. it's paced on this false pretext of the big lie. it's happening state by state. it was also not just the president talking about voter suppression but the words you heard were election subversion. the president was explaining to americans that, look, some of these laws allow partisan election officials to do exactly what donald trump wanted them to do last fall which is just change the result. throw out the ballots that your party finds inconvenient and tilt the election that way. so i think the president did want to shock people who may not be following this all that closely, people tuning in today. he said i don't mean to alarm you, but you should be alarmed. and so this was the first crack at it to really wake people up