The COVID-19 pandemic has driven a number of in-person services online. Shopping for necessities and ordering takeout made the transition quickly, but other industries—like the beauty and personal care market—found it more challenging.
In 2020 alone, sales for beauty products dipped by nearly half a billion dollars. Some of the loss is undoubtedly in response to tightened purse strings due to an uncertain economy, but it’s also an industry that thrives in the brick-and-mortar shopping experience. Shoppers want to see how a product looks on their skin and get recommendations from beauty advisors based on their unique needs. Perfect Corp is hoping to fill some of those gaps.

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