Platforms have eliminated mega outdoor advertising initiatives and cut down on multiple appearances by the lead cast, instead focusing on digital and influencer marketing.

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Sourjya Mohanty , Rajshekar Baddam , Mitesh Kothari , Sahil Chopra , Aakash Goplani , Media Network , White Rivers , Cott , Influencer Marketing , Pre Launch , Geolocation , Marketing Budgets ,