TOI Kerala prints a cloth paper

TOI Kerala prints a cloth paper
The print innovation went viral and triggered a lot of conversation on social media
Delhi, March 05, 2021
The Times of India Kerala recently celebrated its 9th anniversary with a special 16-page pull-out, with 24 clients on board. To mark the occasion, an innovation of a cloth jacket was printed on PVC-free polyester recyclable fabric material (environment-friendly) using UV inks to produce vibrant colours.
“Innovation has always been in the DNA of The Times of India brand, and as the leader in the English daily category, we have always championed first-of-its-kind initiatives in the print space. Such initiatives not only set us apart from the competition but also make the medium as a whole, more engaging for readers and advertisers” said Partha P Sinha, President, Response, The Times Group.

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