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The development group estimates tourism accounts for less than five percent of the local economy. Kevin Weidlich, CEO and president of FMWBEDT, hopes the sector can help with economic recovery and become a stronger pillar of the local economy. The organization has already partnered with McMurray Métis to develop tourism strategies and has hopes to partner with other rural and Indigenous operators.
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Tourism sector struggling to recover from COVID-19, FMWBEDT releasing tourism plan later this year Back to video
Northern lights tourism is one of the initiatives FMWBEDT hopes will drive tourism traffic into the region. In early 2020 before the pandemic began, Michael Seiger, vice president of tourism with FMWBEDT, took several local business owners to Yellowknife to study that community’s northern lights tourism sector.