neditor. to h veoy. r iw w exivi. whji v editor. jim is a regularontributor to several industry publications in the b ugrs. t ourtdu e timmio o inuc who introduces -- ever changing world of the book business. jim? ppla k ft a inuc. eei'be inh bondyorever. a lot hs changed as at the rapid pace. i guess we'll introduce the fellanel lis an the op omwoki h e le e. aci yu alay pehilbete grand fanal finale. i ink we have a good group of representing the industry. fi iobyot sosssce,ow wiraahofit& e o her and her husband bought almost ayear ago. reqngheune shsinedi rnm e t gome rvhema nitisre of speech writer and senior adver to secretary of state. she was senior aviser ern arln'amnan coaber i's e e moiv hiy. teh sam is the director ebh is a harvard. university of clifornia. he's worked a number of best selling uthorities includgl widioor cs prtiahoa n is raphael "rafe" sagalyn, wh runs the bethesda, md.-based sagaly literary ency some the or rsedo re cl dn iaksoasn jon. with all that said. i'm gong to start off with a few remarks. tell you about the over view of wherthings are. wehe m h past westofth quont ypsh aseryonvti p read their books on a kindle? howmany people red their books onnpa ho n opea t bo . at nagng atheweain puhind today. i've been around, you've seen a lot of changes nothing like the chge that is going onow. at 11- 11apxily oes from major trade houses were dital. that's from almost nothing two years a. most of th houses tnkt dilctfo30ft le 's li la question. -- i thinkit's nuesonab grtio ra ths ks er reng ld. thsaerwatog m, foe t t, y cheaper. that's one for the consumers. i also think it's a pretty good time to be an author. certaiy don'tn is t bed noys erelo owa lfli. lot of self-blishers have gone on to succs either by themselvesr picked upby isncinlgrwh wrfish o grey. just to show you how fast it's grown. the most recent numbers we have straibl fo 2010 te' aut 00adna ok puhe at a rcinse tharf ew million nontraditional books published that year. it is a169%nce. al t slfli edahuf a le ottyrs t oy 3200 self-published or nontraditional books. someone here can do them goo 0 tion so tgsike that have the whole publishing industry wondering what's next. it's not really a great time to be a printe or aaacr. okei ins rk tm. t ritobea whalr distributer, ems that the middlemen are being cut out of therocs. itag ebmn. v o oheo si. eyelgwi bs blet only tw major places we can buy both both tal digital and in books. amh tmes un of kha ut 'rtoras plisan'lk aren't digital in the meeting they're talking about amazon and grumbling about amazon or colaining about amzon. es u , knjehe rmtm y is lower pricing for consumers. if you gt that he talks to the rtners in theplig buss someey't e e ey so srt a publishing business which is another thing that all of the publishers are scratching their heads about and woering whe they're going to go n amzo ll hei alortpler titro but one thing they don't no is physic bookstores. barnes & noble is still the largestra s st. ve de nton enan r m bably know borders went out of business about a year ago. that leaves us with only naalhe. okinogss aieisaodgu at means we're going to have new books stores probably going to come from independent book sellers. for the longtiiepnt le gm ben hey esoesn bos tcgend on on-line retailing and expanding. gil books are, you know, another issue thas to e ali fi c e thg taokoh deen oke. at hgi ut actually, the close of borders, some people think it's a time of sur in deen thhaenot o eogoinhe si fheste,nd so se e althy side. people illing to buy bookstor. a lot of ithas to do with the right spot. wiag nhe petsnue ri u. sotwt e g lk about today. the book industry as a whole. and to kick off washington to the good time to be a book ll wego n o as a. ts in i'gotortwia tt to kgd usme ouh wondering why anybody in the current climate would have gone into the business. and my husband brad is over here and i aqd sob aro. ngaresta alottgaun thun t pet ok sellerssellers figure out what was was there a common denominator that pointed to the sucess. and there s, tnou ta peu mgoy o ues e teoto b any independent bookstores lt. there's a common concern andin the communy of politics ad ocess henthet asut heasrdo c. 'saostent thonul re mmy itnou ppear. but it's important in that context to remember that several times over, in the lastew des, demise f deenokll h endi ai su een o llhaeedvily some have closed. some have been eaten up by the online coloss sis and by some of the big box store facndahemeofyo makn st rs srint pl a we feel pretty foolish about is. i think the question is really how can independentoor liotiti ps beucfu cnu o sue thn a -- and bookstores don't make as much money on those. selt syson ok to ws doad m ayng original kindle. it's proprietary to amazon. which is anotherstoy. when people are turns to other kind of dvs d atveleneh ft yes aing er gsoken ou e uto be extremely creative. most of our colleagues who are cceeding in the business are doing smt things to succd. e inhreois reinat s s me ll sa eievs,that did fors i have their extremes. they're selling more nonbook items. they'responsoring more prmsesdc. soli t l irinem mae. d wmeio the nontraditional publishing format. there a lot of people in the washington area who maybe just wrn wos ae verestookn thaniabhe. thomin the store and we can publish it. they can print in five minutes from an inventy mlion s aoofr. 's srhaoor e idhrd tr wh a o e raes ? tve you an idea what we've done at our business. we have become known, i think, as many of you know for the authority events that whos bo85yr. 'sahaabosn. beauf e ohi asto.cnd s eple who live in the area who are engaifnlged in the brings and the lit rare world and th journalistic world. that's gat srcr unbung itbvlyoceobo sawhweo ve e nnonth ordub listers. other bookstores are trying to do more events. we have established a ry full and rich array ofcoses rael ou eyfiin isly wen'noh ld ou 'veextelreea eeape ihe community have a hunger for that kindf learning. it's a great thing to bring people into the store and have themake courses and classes. we'regong e onr iarsveas yon ok bse d mo ioio othihey think has to be pointed out that not only do we he the community -- one of the things that stinish all he deenoor eypsilti icocns ece c bepatnl qenigo e. yom into our store you might be see the chief buyer and one of the gems of the boo industry. he'll talk to youforhaa hoabut yr tan efce heerd. ilheh k. 'sn an online something tells you if you like book you might like book y. aeahuma bei. o tor nk e epnt e mth bke. 'sagering place. acommunitity yum where people can exchange ideas and have topics about the books of the da thang t. is y otpo un'rndov liheyci br and mortar bookstore. i can't tell you how many times i've been at the cash register which is one ofthfate paitik i bade u toeahvod tnk sdifyfivhi peon has a stack of and they say i came in for one and i'm living with ten. it's an extrely pt t pece erat dde boorrohemls adireo w inesdcnity roots, community building engaging with people directly, and providing epernce inri c ba >> often not understood, and that has to do with,lthough we n'reen hug rcenrak s, obvlyzod otrsonlede tao have a disproportionate influen over what we call mind share. we are not as big and market share, but we do have mi sh att mns i m enoo o tnkat - ar s ateate t t blrs office the rest of the book world. it means other independent bookstores are going to be interested in that book and author thay pngtor anw hee d dhe dsng od tpphi peenksre drive sales across the industry, not just our own sales. they dve them across the industry, so we reallyepreent amptac pcef thoosyemha sho e orlke hatreea is extremely important to authors and publishers and frankly to consumers who want affirmative knowledgeableplling th wha bks a h t shap lerens, is ehength thindeenokes ths so i guess to some up, we feel confident. we note thathysical books are going to repsent less ofur ovens. f ttherean trueour entoiss a great independent local bookstore. we are not compromising that at all. at theame time we have found ways to build onhat unone ou wayso drplenfent w reurory reiv psical bks erprt llha of our business. that said i just want to point t that for r stork the-books represent less than 1 pcent of our sal. soinngtur lesr j lth icy hek on mp s aaynddowao nther screen cuddle up in bed with whatever device it is an -- werheyre hri whis tnghats str to donrae. le wd-bks ofhem psiooks ep o situation. we are feeling pretty good. weave a great group of independent bookstores across the country. wencveeo yoksre on o tea a the is o oom a rpoohe d ophere for a long time. thank you very much. [applause] y. t no tubinin ew >> w lto t cs prose is why i still love publishing after all this time about 40 yea' worth. in eopob wri atlis alo utrdesipon e sy, i ecosystem. it is heavily dependent upon marriage went from both whin anfrom outsideiv icvotis tritlk p ok the s as a species it's kind of unsettling. the fact of the matte is that we are now publishing the trend 55 and 7books aea. 000,ad20 we enlig hho iank f asl. andhey are as jim said, a rising percentage of our overall revenue. i would say that towide i tt ve wou saroy inby t er e y weave m tt up somehow. but back to the question of what publishers to when we work with literarygentndee in comgur i akhiatl ald sh i find the author's voice and make it something that you want to read. it is soasyus hi ohehe o t mniar bl w a cte and it is all of the contents. when the books arrive and someone on the floor who is talking to ator w e sbout knows mangaleontrut an tn rmet ha atthesnd synergy . going forward i think that barnes and noble do a lot of th vel. praboi fri d mriohaer rdousin. eynopenges. i thi it will begin to retreat fromheir expensive leases. i would love to see those stores anis to iiv wn coiterkn w aa. inkie is realistically optimistic. greatimr inpece a . an b o br. th a 24enbut they don'tead you to make critical choices about what you read. that's why it's so important to have indevw, gtde b vinderou for. firm, butt can certainly introduce you to new books and authors. that is terribly, terribly importance. wh etoeed to a l ht thg ur asim ped t,um of baskets in which publishers can put the precious eggs has been reduced with the rise of borders and lots of other facrs thngateep m a t, sineosbies cpany just becoming very very large and having a huge amount of control over t osct. inme really give kindle competition. that is reall terribly important. th y [ala a. thho a be here today and speak to you. i think we wer askatia foeer givvehe weeryiveto mes st ofhe busy. well that is a pretty impossible task but i thoht i might try to tackle that by citing what i think of two eavoonatav enn cee i h baar ant wehe tshndtr i've been doing this from d.c. since the 1980's. the first revolution really the reid to rev 19 tthe gwton an t gwthf s, t gwthf o t esnt and chains, those of you who have been in washington all remember th dgetler sisco or creat a revolution in bookselling here and across the country. the effect on writers and publishers is really significant caofhe psh w g a gori fti a oneet the increasing the opportunities in the retail level. so this is a great timeiterary agts, a great time for writers erre bri is c netno oks. d whe ennm years that i was doing this. and a very ood time to be a writer a very good time to be an agent. atllurin t lt ve orwo yrs. at allne dll d uly tre secd eatevut the first one i would characterize we were living in ally what was called a seller's market. a very advantageous thing t be the negiaon ta an ohe lt alidasur des have shifted. the demise of borders was punctuated as the second volution, and that w wn it adec auy maet eubshs ng s. de brsap percent of the marketplace. what does at mean? all through the chain of publishing, that means they're calculatingller first prtings. t yno mechmsm e,ndch amubery in new york. everything really changed. various interest or very large. blrs wlws s t d rm whs ptfs an or meg,t ouil get on nbc and as nbc the able channels. what are your opportunities to your own network to promoteou wo w,er y kw, ltan tndell as dic o review media. how many republications tabloid's standalone revew sections. now ere is one he allse cng alth ihat t se g rut. din mdl ofhe se gut whi thing called the e book revolution. so i think we're actually at the beginng of something new and diffent, which we are all grplinwi theea yio oundro rell --ew pe he han oha ng. butthis moment, at this moment it is a very, very good time if you have a platform, if you have a great book couldet if yveomeheers ntrypuhe rout t bks seger v th sucssreat indication of that. the e-book revolution. they generally are selling one or two, e toeor rsil s u'ngerin ri. cel y i t of my office on the new york times the desperate best-seller list which is a fascinating development. take a look. e n york bseer st maats,nehi is ok o on emp, o office, an extraordinary thing about north korea. ewiment r freeor every three hard-cover books they're selling to the books. near parity b in the fisl but in theook. aevelion scue adjusted his first original called beyond of rage, three months turnarod. li ekre ilmalyll. >>f will to fight to connu ke cienyut onde vyfu cin pyo best-seller list. so i would just -- this part of it by saying the annual book nvont'tw wks stnnne wh ury erin top editors in chief of public to the publishing houses. he spoke here last y wpeingboer ryeviory anbsh very easy access to the market. very difficult and complicated access t the retail marketplace publicity and rketg re t hoevit atheasar wike e t w lto ntn,nd ery want to raise one "and i can't help but bring evidence to the discussion, an interview that the new york times did abt ama th w ll heuo auy n rll d, oe exti o sd, ,"he only really necessaryeople in the publishing process now of the up writer and the reader in t osaeoen puhicss ot itndeade inin ysirt is amazons few. think of what who is not cluded in that pross ior s >> mt ofags. ut tdi copyeditor, the designer, the proofreade the literary agent the pubcist ce toaree bl yoed oeseo yid t k bes that we iran. and if that is one of the great questions that i think amazon racist. tri ppe] >> i would like to raise an interesting question especially in t conmer marketplace. tsion, i thinketen hothin ius ew @okigosehe rmegubshsig x n y what might be out there for consumers beuse it is more books thanver before avaible. yondse bks not ea. azge t so many boo with the can only sell a few at a time. accessibility is a huge tax phse. ho ccob ths ild a t publishers e-bus is buil around it. they helped push books of marriage, an thy also hl es sle th dat gng he aat. att sle e-book normally. no way period's 2 million copies sold for first book. that isense y kw,m e it efwen o t quonwoju like rot ouofng thelho dou subshers reporting independent bookstores now? is there anything that you can do? >>l, aat ofbtipeci . we have a wonderful local ofhe and washingn d. h acost pit se very scessful event and i believe played a part in our ability. dadhi ainblrs c do? >>ell,t's a good questn and one we wrestle with all the time. in fact,oo aro t co ere t ou l to ha a sort of greater recognitio of the value of mind share the influence that we ing,t aossus us ohes heerse triri abilities of our booksellers the fact that we do a lot of promotion. as he wasust saying,an al culoo a sotildraln r s ooury ive ses aoss the industry. and it is typically being viewed that independent bookstos for sort of rated tli tooo ir s oleive innc m gerth ndharopotionhats have economic value to publishers and authors, and we would like to have a greater-it -- definition of that value t of t got titles or symbols, and that sort of thing. >> tasnaueion thunmentuenr poif'ram it's a special part of amazon i a lf nvti reenalnd hard to know what the board is to describe them. $0 dol9. to 9 llel a more copiesnd lower the price point. all writers are asking about that. from my vantage point as terarygent t iottir fi and fost aio l, d blhi ong c the fights go, and will the unit rise enough to et dar prre emreou ne. rllyarhaou n phayoreoi to lose. but a few minutes of questions tior qst. iry. >> hi. i have a simple question. this book fair motivated me to study the website aider 0:. howel ihis b o heik i >> well, it depends what you're looking for. i think this is a great microcosm. >> notoe. noo a ofou-bid o e. were a l as around the country. and that think there are over 60 riders here that helps build. ve mhe cuer. th important. publishers obvioly help support this and help to arrange to get ts 6 plierf isea li &seelng a wucks. so k o ofhe pieces. publishing is made up of a lot of pieces. is amazing what takes place the milli know, sell cohat doo yve w mon d iooo sold. sometimes, especially in mainstream media you hear about the demise of the publishing. it's rnothease. n gngo g t w of siicsomnghat ofe liko pallel. sales are flat. so angry. iec n decy des eacrodxpo pal. i would like to ask, and if it does not really pertain have a step back. i am a retired educator of local scs ithere one i s s. eaead and now you know, with the e-book revolution, i think it is fantasc, but i look at the entire sdes a pso ang atheac ats vihos s hoonetng caed seen time okay, tv, movies the whole game he has in his pocket,he lap i the hosow wchnim w leoo f evod dhe t-bk. i know they are tremendous advantages to that. i wonder go to a billable, and u ll fouatai efcts whe ndocl. no is cld. to of one to fall into a category of getting these negative effects. you might say sorry there's nog an omtum i i i in g on. thho bthuthe urt -orner. it's gone. >> does anybody want to tackle that. ng iustrvebo knly t the isomtiyell if you well, with everything that you just described. it is something that we think abt a lot tr to m itik ths one aspect. the other aspect, and everybody can address it, the definition of w a books. e edok nked t aio plat twho kettle of fish. the whole new way of reading. t din ofook is not wits g y kw, a with you also, one of the this that publishers have to do in the industry is to try to keep pressing forward. ilyikheedpa sstron l eves have these moments where you can duck out. that is one of the great things at hgour nd. rwiot aou tuhee yan you guys are changing faster than we are. isp enhe lraes me chlol innio >> i just want to add one quick point from the advantage of a reonal business. this isbviously true. pe a irein a rthisho mey g o dr's darend thast ber of kids in their reading physical books looking for physicalooks, enjoying physal books wanting -- reading a boo is at tae eernc. itot lisng onrein of vi tnk t t eere or the oasis from the crazy world around us. to some people that is a refug the other thing i wl s w soav l o y oker eyd bef lle or gdu soo ver seen a more passionate devoted group of people then this group of young people. if you have doubts about w ung le rdiis s in ttoe ynder i lot it says something. underlined, but it is not the me thing. okay? ot seng ghin i itn an e iothe t oour 70 fge it, you are gone. i accept that. >> i read in the neworkim utreoweinged pli ksrb. i know my reading time seems to be less and less as i get busie and busier. how i -- pss bks a y eecy ens problem getting reviewed. >> and i as to your favorite author is? a favorite novelist, for ample? pe is ef . wn'u tvene frercerat th t e t our s? >> once a year yes twice a year possibly keep up with all the other authors that i want to year. l er o t scov, ts this >>l,ar ofha again shorts. partf it is tetem. ere a l rdeut e inres riers, you know, the root reid of one book a date. so that is what they'rehinking alo to bk ea pnt t kp hek nin omhe. >> the justice department was suing dl. >> apple. app gh whyeheot lked a amonitts ai-mpit acce ended strongroom in a publisher's. do yave a cluehaou c imrt t eie ansr thue ale th in many ways an old-fashioned price-fixing case. all of a sudden e-book prices e n 1 th is no-elf blhers the justice artment is crazy they really do. buthy aernd e u't rllro i. an easy case to make against apple. how far to actually go, i don't kn. miea bel ti i l n iertie >> one of theig challenges of our time. you did a lot has to doith pricing for >> i is aut pce. an-s tas hoayhis i g f coumnen u we the short term, maybe that is true. maybe it's not. and the long-term it will be intereing to see a has been mentned re,tap am 5 atar e s ow >>el i jt add one thing to that? ieally appreciate your raising the question. it i almost depen gng ale aer d ser o antran preventing a monopoly. the fact is, when this so-called agency model went into effect with the prices went up across the board f eoomzo at te t dewent eect, b per ohe thaodel went into affect their percentageent down to 60 percent, which suggests greater competition in the marketplace and aroer array of pple ing sng sehn ier in toe he poic pay creg tnd m dangerous monopolistic possibilities out there. at is one thing. the second thing and this is something that we and many he inpet streerordbo peovtma lorris. wh arecheon coeces tax. where is that sales tax go? hospitals, roads schools police fire. weelvets p o o aem o t un ons ha py re. elhaheye efbeiv adei t marketplace. the playing field is not level. legislation being considered i congress to remedy that, which a lot of the indepdent bks j slerslond loetess ss ery vmu in ne y kw, tse gshat concern us greatly about -- the way that they go about their pricing, the fac but they don't collect salesax ancontbut. etteiehere lleh c ou b mh nserhe i tns out. >> one last question read here. front-row. >> i just have a general quti. tioicres e isatyste t bookin bes er nat can tell if the book is appropriate for certain ages. >> i think that their is siifict deluat ic if oced doyoinatheook it provi for reader comments from a great deal of assessment that would be useful to reduce? utnketo okord i ak hao ifoo h things that are not appropriate for certain ages. >> that's why you haveeople who could he you answer those ons. >>stf t w thbohe bto yon i mote go i fcioo and nd sething new you had no idea was even out there. >> and as i mentioned before, there are millions of books puheac mn, cpa tootn ct wtharfe ndtsos iose do what you are suggesting. again, that is why bookstores are important. vailleha i the av otic any trend to the quality of writing that comes primarily from print books worry book jhaecng ou >>o a morewrg. onno idu re rer. we could routinely receive manuscripts that don't come f ottet a rdf 25000 words 300,000 words. probably the skinny but that they're trying to get out. its oigureut. d neavef deco f aoof 85 to 90,000 words return in many ships of 195,000. a tough decision to make. publishers vrab-iensi . mn >> well, i can take both sides of ts. it is to the question of what makes with the most sales. it often is theutat wenoles he thorharing caes attrndseen ue. i am a firm believer that quality does breathrough, absolute. tou lot. [ae] >> booktv has over 150,000 twitter followers. follow toge lishingw he ues thnftitl dilyh thi u prng tem/tv. >> since i a a psycho analyst and not a political analyst i caot pdictho willwni 20 buw a h s rt bsveips dier disorder, is i'm printing the discussion of the book anyway, but what makes it a dier hatmhe inctneehih innds. e uband tiating with himself before even negotiates withhe public. that's one reason it's a problem. and the second rsoni th th, d igois r ody, hhithe n onl h alarotntted in name with hi. they are actually only interested in feeding them and king them a one-term president. e assnh awim. hsts heht ors wth wbele a io'in 't makes it a neurosis. the thing about eisenhower, remindthe something that s idwtred al ouseeraly bu 1du tec tie were taling a lot about segregation and integration. i don't know if you remember all that. or if you read about allta. stsositae h egon the south should take place gradually. and kee offered was a southern demoat ai h ht sh tpl oete d nh pse mpsewehowo em [laughter] so that's my view on eisenhor. ot k el ce caobwaa anh blazed across the national scene in the 2004 -- i had heard of him before 2004 becausemsn a dntteivey hi. al m u a tesech n202wen a sta ate senator. he said there's this guy who sounds just like a psychoanalyst and he talks about putting ursen her peses eihifrheoi ve. d admrs mee atty oo n 4eavch h ybody knows, which is when he talked about he doesn't see red states and blue states, he seethe ited states. he ss on cry d alysrchr thoto woh begewyer about george bush feeling very bad about the election of the supreme court. and therwas lot of division in this country. anoep ly eyy s.bu td inrtos tweto obama's, not two americas. and that after he became president he was for a different from candidate obama. evyone h i lced o bfrefrowey areny fo e, buu kalur pres but i his case it seemed like he was even more different than that especially when it came to negotiations, issues about int susu bagn ntá os ete anaso n he d or i h beginning, which are all of a lot of wall street experts would work in the clinton administraon, who we really part of t c dte hee ae. i ioly igouatt'ou whtham from. so, i started reading come in one of the things that happene actually during the primar when i was not thinkinabout a oo aa leueon esid "am my er d vesaatne th ok stret. and it was as good a book about the coming of age of an adolescent i have read every rtaiasoiobo th spe m t itit and so i decided not only would i work by studying obama as the prident, sbehar,ld tto d te ysf k. d s atft reading the book, rereadinghe book going over diffent segues from one scene to another, things that i felwr d s hek weeft. t huht thwa louai thpalathit d asleot what i decide to do really was really look very closely at at whohe is ad who he thinks he is and at his efforts to dershme >> ctsdte ran a tv.
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