We aim to penetrate into tier 3 & 4 markets with continued IPL sponsorship: TCL's Mikkilineni

Mumbai : It's no secret that the Indian Premier League (IPL) is much more than just a show of the country’s love for the sport of cricket, with tons of money riding on the homegrown tournament. Organised by the richest cricket board in the world - the Board of Control of Cricket (BCCI) - the T20 League has many a deal running into multi-million dollar pacts- from the title

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