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Intimate Relate campaign shows old people still love sex

Intimate Relate campaign shows old people still love sex

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Amazon in India will have the same impact the railways had in the US: Rory Sutherland | Advertising

Rory Sutherland and Piyush Pandey Piyush Pandey, global chief creative officer, Ogilvy, kick-started the fireside chat by posing a question about how to create an identity for yourself, or a brand? He said, “As they say, products are made in factories, but brands are made in the hearts of people.” He requested Sutherland to share his thoughts with young Indian entrepreneurs. Rory Sutherland, vice chairman, Ogilvy UK, pointed in the direction of early 20th century trends in the United States. He said, “We often tend to think of the factories as what drove it, but actually the United States became an economic powerhouse, in part, on the back of the mail order industry.”

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How do you solve a problem like helping staff navigate menopause?

Clearly there’s a business case, as well as a moral one, for making staff as comfortable as possible in the workplace. So, how can employers ensure they are providing the right support to make sure staff are enabled to work at their best, and stave off an exodus of talent? How do you solve a problem like. helping staff navigate menopause? Helen Matthews, chief people officer, Ogilvy At Ogilvy UK, we launched our policy on International Menopause Day in 2019, very much through the lens of our employee experience. What were the practical things we could do to support? How could we ensure we retain top talent who were either perimenopausal or right in the eye of the storm? As one of the first companies to adopt this policy, it was important to start the conversation and attempt to break the stigma.

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Bonfire of the vanity metrics: how influencer measurement is getting smarter

Influencer marketing spend shot up during the last year, but with more budget allocated to the channel, brands are demanding greater scrutiny. We explore how tech providers and agencies are making influencer media more accountable.

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Movers and Shakers: Ogilvy, Saatchi & Saatchi, Waitrose, Atomic, Iris, Landor & Fitch

Movers and Shakers: Ogilvy, Saatchi & Saatchi, Waitrose, Atomic, Iris, Landor & Fitch
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

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