Plus, new statistics show how Snapchat helped boost pop artist WOLF s song Hoops.
Snapchat parent Snap Inc. has struck a multi-year partnership with independent digital distributor DistroKid, adding more music for Snapchat s 265 million daily active users to soundtrack the 5 billion photo and video posts created on the platform every day.
Under the partnership kicking off today (March 8), DistroKid artists who own 100% of their sound recording and publishing rights can opt to distribute their music to Snapchat, marking the first time a distributor has enabled artists to independently grant these rights to a social platform like Snapchat, and get paid for doing so. The songs will be available for use in Snapchat music-based creative tools including Sounds, which launched in October to let users add music from the platform s library to video posts, as well as to soundtrack augmented reality lenses, Snapchat s version of an Instagram filter.
DistroKid Lets Artists Distribute to Snapchat
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Blood Orange, Jewel, Colin Stetson, More to Appear at Guild of Music Supervisors State of Music in Media Conference
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Olivia Rodrigo, whose debut single has broken streaming records. Photograph: Frazer Harrison/Getty Images
How much do you get paid for writing today’s most popular song? Global smash Drivers License by Olivia Rodrigo has racked up more than 581m streams worldwide. So far, Rodrigo and Dan Nigro and their respective publishers should have received less than £200k to share between them for writing the track (not including performance royalties). For most of us, that’s a sizeable sum, but when you consider that the record label’s share of earnings is likely to be four times that amount, the payout seems comparatively low.