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Recognising brands that excelled in the face of 2020 adversities for the betterment of humanity
It’s no secret that 2020 was one of the most challenging years in modern history. According to the Global Web Index’ Connecting the Dots 2021 Report, the Covid-19 pandemic was a baptism by fire for many brands, testing purpose-driven commitments to the limit in a time when consumers needed them the most.
It forced brands to think and act differently, adapting to the changing consumer landscape to remain relevant, leading with action and social responsibility. Brands needed to impart a sense of empathy, authenticity and transparency in all they did, and be attuned to why they exist and who they serve. Consumers care now more than ever, and so should brands.
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On January 11, Burger King locations in the United Kingdom will introduce The Vegan Bean Burger. The new fully vegan option is a remake of the chain’s classic Veggie Bean Burger, minus the dairy-based cheese and egg-based mayonnaise. The Vegan Bean Burger features two veggie patties, topped with lettuce, tomatoes, ketchup, and vegan mayonnaise, served on a sesame seed bun. The new vegan burger is a permanent addition to the menu and will retail for £4.59.
A spokesperson for Burger King UK confirmed to VegNews that the bun does not contain animal products and procedures have been enacted to avoid cross-contamination on cooking surfaces. “There are new procedures in place to prepare vegan orders to avoid meat and dairy contact. Our staff have been specially trained to prepare the Vegan Bean Burger, a process that will involve using separate utensils to any of our non-vegan products. The Vegan patty will be placed in a dedicated colored pan and heated in a clean and sani
What if 2020 was a sandwich? Here’s what one fast food restaurant came up with
Updated Jan 05, 2021;
Posted Dec 31, 2020
This Friday, Oct. 21, 2016, photo shows a Burger King restaurant logo in Philadelphia. (Matt Rourke)AP
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You’d be hard-pressed to find anyone who would describe 2020 as a “great” year, or even a good one. One restaurant chain decided to channel those negative feelings through food.
The restaurant chain surveyed fans, and in turn, used survey results as inspiration for creating the sandwich. The chain revealed it on YouTube and then asked “unsuspecting participants” to try it, the report said.
What if 2020 was a sandwich? Here’s how Burger King Brazil imagined it
Updated Dec 30, 2020;
Posted Dec 30, 2020
This Friday, Oct. 21, 2016, photo shows a Burger King restaurant logo in Philadelphia. (AP Photo/Matt Rourke)AP
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You’d be hard-pressed to find anyone who would describe 2020 as a “great” year, or even a good one. The overall negative feelings about this year have people anxiously awaiting January 1 on Friday. One restaurant chain decided to channel those negative feelings about this year through food.
The restaurant chain surveyed fans, and in turn, used survey results as inspiration for creating the sandwich. They revealed it on YouTube, and then asked “unsuspecting participants” to try it, the report said.