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pay off his student loans in a pretty unique way. alex benda owes about $30,000 for his education at university of michigan in flint, so he started selling ad space on his graduation cap, the mortar board. each 1-inch square will cost $300. >> to pay that type of debt at the interest rate that i have to pay, i'm going to be doing this for a lot longer than i ever went to school. and so, i was just hoping that maybe this might be a way to just see if anyone can help me out there. >> i love this idea. if you can't afford the ad space, he does have some lower-cost options, like $1 for a high five or $10 for a handwritten thank-you letter. so far, he says he's raised 1,550 bucks, so it's working to some extent. >> can we get an "early start" sticker on the top? >> we don't have the budget for that. we can get a high five, though. 12 minutes after the hour. coming up for us, new developments for us this morning into the investigation into new