Click on the Image to watch the TVC.
Urban youth brand Fastrack has launched an offbeat multimedia campaign, #StartAnywhere, in line with the recent launch announcement of Reflex 3.0, its latest smart band offering under fash-tech segment.
The campaign video conceptualised by Lowe Lintas Bangalore builds interest for the new Fastrack Reflex 3.0, which is equipped with 10+ sport modes and a dual-tone band through which users can lift their fitness as well as style.
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While working out means monotony to the rest of the world, Fastrack s new campaign brings the Gen-Z spirit of fluidity to fitness, presenting a way to make a statement, to have fun, to be part of a tribe, to follow your heart, and never hesitate. The campaign film is a youthful and high-fashion interpretation of what fitness means to Gen-Z.
Bangalore
Karnataka
India
Richa-jain
Bobby-thomas
Radhika-bhattacharya
Hamza-bhavnagarwala
Bhupender-agarwal
Ajay-maurya
Sonali-khanna
Deepesh-rajani
Sagar-kapoor