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Southern Cross Austereo (SCA) has announced the promotion of Maryanne O’Sullivan from group sales manager to head of agency sales for Sydney.
O’Sullivan joined SCA almost five years ago and now boasts 13 years’ experience in media sales leadership across free-to-air and subscription TV, radio, podcasting and digital media.
She will now be responsible for leading the audio agenda with SCA’s Sydney agency partners, delivering on the company’s digital audio growth strategy, and supporting the agency team to provide insight-led solutions for advertisers.
Unwin was full of praise for the newly elevated leader.
“Maryanne is well respected and regarded in the Sydney agency market and has a proven track record of delivering results for our advertiser and agency partners,” she said. “She is an exceptional leader, and I am excited about what she will bring to this role in a time of rapid and exciting change for SCA, for audio and in our industry.”
SCA appoints Maryanne O’Sullivan head of agency sales, Sydney
July 29, 2021 8:49
Southern Cross Austereo (SCA) has promoted Maryanne O’Sullivan to head agency sales, Sydney.
O’Sullivan has spent almost five years with the company, as a group sales manager in its agency team, and has over 13 years of media sales leadership experience.
Her new role will see O’Sullivan leading the audio agenda with SCA’s agency partners, oversee SCA’s digital audio growth strategy, and supporting the agency team to provide insight-led solutions for advertisers.
SCA head of agency sales, Amanda Unwin, whose remit previously included the role set to be taken up by O’Sullivan, said: “Maryanne is well respected and regarded in the Sydney agency market and has a proven track record of delivering results for our advertiser and agency partners.