The stars of the Go House. Photo: Tony Gavin
TikTok creators with a large following make money from sponsored content, branded merchandise (Go House residents Andrea and Lewis have their own range of hoodies and t-shirts) and from promoting product on behalf of brands. Everyone in the Go House continues to make their own content, posting at least one video a day. They also collaborate on content, which appears on the Go House TikTok account, YouTube and Instagram.
The house has a combined audience of eight million followers, which is clearly a huge draw for advertisers (and which presumably funds the exorbitant rent and private chef).