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LOS ANGELES, Feb. 9, 2021 /PRNewswire/ -- Social media superstars Noah Beck, Bryce Hall, Griffin Johnson, Blake Gray and Josh Richards are partnering with a toy brand that played a huge role in their formative years—Sillybandz—which marks the first investment the Sway LA Boys have made as a group.
For the Sway Boys, the investment is personal. Sillybandz were their generation's equivalent of Beanie Babies, POGS, Tamagotchis, Furbies or Hatchimals—a toy fad that left a nostalgic mark. Based on a simple concept: colorful rubber band bracelets that came in an array of colors and shapes — including animals, letters, and beyond—Sillybandz captured the hearts and minds of Generation Z.