It captures real stories of how small businesses have successfully moved online during the pandemi
17 Dec, 2020 - 09:43 AM IST | By indiantelevision.com Team
New Delhi: A large part of the Indian economy depends on the small and medium enterprises that are present in every nook and corner of the country. They contribute a significant amount of money in direct and indirect taxes and help in rotating the wheel of the financial world. More often than not, these entrepreneurs rely on word-of-mouth branding, perform reasonably well in their domain, and have a modest base of loyal customers. However, they face a huge challenge when it comes to scaling their businesses outside a specific boundary or to multiple states. They do not have strong budgets and reliable teams to handle the advertising and demand it generates. However, digital medium has helped them in solving this problem to a large extent. During the initial days of Covid2019, many of these players lost
How Facebook and its family of apps played a crucial role in sustaining Indian SMEs amidst COVID-19
At the first edition of the Facebook Fuel for India 2020, Archana Vohra, Director, SMB, Facebook India, spoke to women entrepreneurs across the industry who used Facebook and its hosts of apps to thrive their business during COVID-19.
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Traditionally, Indian entrepreneurs have relied heavily on their offline presence. However, the definition of running businesses changed in the wake of the COVID-19 pandemic, where digitisation played a crucial role in paving the way for entrepreneurs to survive and make ends meet.
Facebook along with its family of apps like
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