Inspired by the inexplicable virality of the Grimacce Shake, Flight Story's Pollyanna Ward has waded deep into TikTok to chart how the app is ripping up the rulebook of fast food marketing.
The great shake-down: How Grimace and Barbie milkshakes became TikTok's favorite props salon.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from salon.com Daily Mail and Mail on Sunday newspapers.
McDonald’s head of social media shared an "insider view" of the Grimace Shake trend, reflecting on the viral TikTok trend that took hold of the internet.