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Hello gentle readers, and welcome to the SwitchArcade Round-Up for February 12th, 2021. Today’s article ended up a great deal larger than I anticipated and although I tried to get ahead of it yesterday, I still ended up extremely pressed for time trying to finish everything. Indeed, as I type this introduction (amusingly enough, it is the last thing I’m writing for the article) it is 10:36 PM and I have not had dinner yet. Well, let’s get into all the goodies that are waiting for us, shall we?
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The licensing agency and consultancy firm, Brand-Ward has been brought on board to develop a strategy to launch the German children’s brand, Bibi & Tina to a global audience.
Owned by Kiddinx Media GmbH, a leading name in distribution and marketing for children’s audio plays and books, kids’ music, animated features, and apps, Bibi & Tina began life in Germany as a radio play spin-off of the Bibi Blocksberg brand. It was quickly developed into a TV series for ZDF as well as a range of audiovisual productions.
It follows the adventures of Bibi, a girl with special powers, her best friend Tina, and their horses Sabrina and Amadeus. Over its 30 year history, Bibi & Tina has become a major brand in the German market with over 20 million storytellers sold to date, 5.6 million videos sold, a number one soundtrack album, and 1.7 million books shifted.