California Surgeon Gen. Embraces Idea of NBA Partnership for Vaccination Outreach
By Antonio Ray Harvey, California Black Media
Published February 4, 2021
When Dr. Nadine Burke Harris heard that the National Basketball Association (NBA) was discussing educating the African American community about receiving COVID-19 vaccines, she said partnering with the league could be a game-changer in the state of California.
Dr. Burke Harris, the Surgeon General of California, said she would embrace that strategy with open arms. “Yes, absolutely. Please tell LeBron James to call me,” Dr. Burke Harris told California Black Media (CBM), referring to one of league’s most high-profile Black players. James plays for the Los Angeles Lakers. “I think it’s a wonderful partnership and I am excited for that to happen because we want to use our trusted messengers.”