Research suggests Europeans are ‘highly motivated’ to buy sustainable food. How can brands best communicate their sustainability credentials to consumers? And amid a cost-of-living crisis, are shoppers willing to pay for it?
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While plant-proteins generally have a lower carbon footprint than animal-based proteins, there is room for improvement across the entire supply chain to further reduce their environmental impact.
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While plant-proteins generally have a lower carbon footprint than animal-based proteins, there is room for improvement across the entire supply chain to further reduce their environmental impact.