Pre-teen girls certainly have a lot of things on their minds but hatching a business let alone brainstorming best marketing practices for its success ordinarily aren’t some of them. Cathy Schlosberg, however, was an extraordinary girl, and those were the exact thoughts swirling through her 12-year-old brain when she and her brother came up with the idea to launch a catering business servicing events for their parents and parents’ friends.
Meetings Today's Tyler Davidson sat down with Encore's Cathy Schlosberg, senior VP of marketing, and Amanda Armstrong, SVP of Brand & Community Engagement, on how meetings technology from in-person to hybrid has undergone a radical transformation because of the pandemic. Discover the latest stats from this essential meetings and events player, and why it is bullish on the vitality of all meetings as a more-remote workforce becomes an increasing reality. Listen to the podcast now:
PSAV Begins To Operate Under The Encore Brand
Unified Company Brings More Value to Customers and Venue Partners
SCHILLER PARK, Ill., Jan. 11, 2021 /PRNewswire/ PSAV, the leading global event production company, announced today that it will begin to operate under the Encore name as part of a planned move to align its portfolio of companies under a master brand. Announced in March 2020, the move solidifies the Company s desire to unify its operations and deliver industry leadership through end-to-end creative, production and technology services to its meeting planner customers and hotel partners, taking them far beyond traditional audiovisual services. This is an exciting day for our family of companies, said Ben Erwin, President and CEO. In a world changed by the pandemic, the Encore brand and new icon signal a forward focus. It puts our customers at the center as we offer new platforms and tools to enable them to continue to meet and seamlessly connect in-person and virtual a
PSAV® Begins To Operate Under The Encore® Brand
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SCHILLER PARK, Ill., Jan. 11, 2021 /PRNewswire/ PSAV, the leading global event production company, announced today that it will begin to operate under the Encore name as part of a planned move to align its portfolio of companies under a master brand. Announced in March 2020, the move solidifies the Company s desire to unify its operations and deliver industry leadership through end-to-end creative, production and technology services to its meeting planner customers and hotel partners, taking them far beyond traditional audiovisual services.