there s something very powerful about the taste and smell of coffee it s something that can t be replicated or can it? joe fryer on the synthetic coffee coming to the market the same taste without the beans. reporter: inside a laboratory, scientists are concocting something they call molecular coffee a cup of caffeine without the bean you call it coffee, right? oh, yeah. we absolutely call it coffee it is coffee the same taste, flavor, aroma, body. the same experience. it is coffee reporter: the co-founders started up atomo following in the footsteps of plant-based meats like impossible and beyond. it wants to give coffee lovers a sustainable option as climate change and the