January 28, 2021 10:42
Tourism Tasmania has recommenced its ‘Come Down For Air’ campaign in New South Wales and Queensland after almost a year of the state being closed off to tourists from Australia’s east.
The $2.35 million revival will be running until 30 June and support tourism operators in Tasmania as they emerge from their disrupted summer season and head into winter.
‘Come Down For Air’ launched in 2019 from creative agency BMF and Clemenger BBDO Sydney, which holds Tourism Tasmania’s digital account.
After being put on hold due to COVID-19, the campaign recommenced Victoria, South Australia and Western Australia in mid-January. Activity also began in New Zealand on 17 January, the first time Tourism Tasmania has advertised in the country in 10 years.