Unlocking Hyper-Personalization: 5 Strategies for Leveraging First-Party Data in Hospitality hospitalitynet.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hospitalitynet.org Daily Mail and Mail on Sunday newspapers.
Informatica Expands Partnership with Google Cloud, Launches Extension for Trusted Customer Data Analytics and Enterprise Gen AI Applications lelezard.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lelezard.com Daily Mail and Mail on Sunday newspapers.
Article - Unlocking Hyper-Personalization: 5 Strategies for Leveraging First-Party Data in Hospitality - By Jessie Radcliff - Hotels are now leveraging first-party data, advanced technologies, and automation paired with a balance of human touch and cross-team collaboration to tailor email marketing, loyalty programs, and on-property communications to achieve hyper-personalization. This data-driven approach is reshaping the future of the hospitality industry and may be a key to sustaining customer loyalty. I discussed this with my peers in the HSMAI Rising Marketing Leaders Council meeting recently. Here are our 5 takeaways.