[laughter] >> i liked it that's what we made on fridays because we didn't eat meat, went to a catholic school and my mom didn't want me eating peanut butter and jelly and i had my favorite which was scooter pie, chocolate. they have marshmallow inside and the wafer. >> going for a food trade here. [laughter] >> this was my go to from first grade on, old enough to eat lunch in school, we always have doritos. the doritos are dual function because they would serve as the cheese on my bologna sandwich. baloney and doritos. i know nobody likes to show off
it is really tough, in this age of inflation where we're seeing prices at a 40-year high, nobody is really paying attention to what the net weight is. >> do you expect any blowback against the major brands? you mentioned doritos. if people feel like they're not getting what they're suppose to be getting, what they're paying for? >> yes, but we're seeing blowback in two different places. from a shopper is standpoint and also a supermarket standpoint. what supermarkets are doing is they're going to manufacturers who are asking for a price increase, or the shrink flation in the packaging and the supermarket is demanding to know why the prices are going up. in sis a huge fight right now i the uk between craft heinz and tesco where tesco says i'm not taking the price increase. and craft heinz says well,
they're the only ones that have that. what we need to do is pay closer attention to it and frankly this say food crime for lack of a better word. they're misleading us, putting less in the package and in some cases as you point out, it is a -- they don't increase the price of it. they're increasing the price and putting less in the package. >> phil, you say people need to pay closer attention. how do you pay closer attention and what products are you seeing this happen with most? >> we're seeing it in just about everything. earlier this year, doritos started putting, i think, five to seven less chips in the pac package. it is the same size package. only thing we can do is have to write down how many ounces is in that package when we take inventory at home, when we produce that shopping list and then compare it.
in getting them shipped to the grocery store. one other example, pepsico increased the prices on all products including gatorade and doritos by 12% over three months, and saying more price increases could be in store for the rest of the year for their product, to give you idea it does not seem like food at the grocery store will get any more affordable any time soon. sandra. >> sandra: still tough out there. thank you, lydia hu in new york city. >> john: doritos are going up, all over. president biden in israel kicking off his first trip as commander in chief to the middle east, and saudi arabia to mend fences with that nation. and joni ernst, great to see you, and the service members of the year at the reagan building, what an event. and weigh in on inflation. true what the president said,
don't necessarily know how many roles are in our toilet paper case. or how many chips are in the doritos bag. so it's easy for these manufacturers to kind of sneak that in their. >> yes. canucks consumers are just noticing and i've gone through this packaging and the supply pretty quickly. okay, is there ever a return to the product size or the price before shrink ration? or are we stuck with us forever? >> i think we are stuck with this for as long as inflation is at 8% or 10% and these manufacturers cost of this high. and once you shrink the size of the box or take out a few chips in the bag, and the manufacturers realize they can get away with it, it is hard to go back. >> now they won't get away with