May’s – ‘The Fragrance Issue’ – Download Now
Having reached its 60-year milestone, fragrance powerhouse Diptyque discusses its incredible brand story and exclusive new fragrance launch for the Middle East.
Diptyque has such a rich history of over 60 years. How has the brand evolved?
Diptyque’s adventure starts with a story of love and friendship that lasted 40 years between Christiane Gautrot, a graduate of the Ecole des Arts Decoratifs, Yves Coueslant, a graduate of the Ecole du Louvre and Desmond Knox-Leet, a painter from the Ecole des Beaux-Arts – three transdisciplinary creatives. They decided to create a place where they would only sell what they like. As “merchants of nothing” they hunted, found, decorated and diverted everything that inspires them. Their chic bazaar opened in 1961 at 34 Boulevard Saint Germain in Paris, they presented a collection of surprising and unique items like magical lanterns, precious toys, homemade treasures like printed fabrics