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At nearly four times the price of the average beauty soap, can Sebamed balance pH with pricing?
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A 100 gram bar of Sebamed is priced at Rs.199. Dove, Lux and Pears are priced at Rs. 45, 28, 40, respectively.
The German skincare brand's most affordable soap, a 100 gram bar, costs Rs 199, which is 4-5 times costlier than other soaps in the Indian market.
Sebamed is trying to put the giants in the soap category â Hindustan Unilever's Lux, Dove and Pears â on a slippery slope with its marketing blitzkrieg. However, not many knew about Sebamed, which entered India in 2007, until last week.
According to Google Trends for India, on a scale of one to 100 (the latter being the highest), Sebamed was trending at five on January 1, 2021. But by January 10, it had scaled up to 100. It is clear that the bullets fired by Sebamed have had more hits and fewer misses.
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