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WideOrbit Partners With ITN Networks to Automate Exchange of Electronic Material Instructions
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Integration will expand ITN’s unwired network capabilities to streamline operations with automated exchange of Electronic Material Instructions directly within WideOrbit’s traffic systems SAN FRANCISCO (PRWEB) February 24, 2021 WideOrbit, the market leader in broadcast TV and radio inventory and revenue workflow management, has partnered with ITN Networks, the industry’s leading unwired network, to exchange Electronic Material Instructions directly between sellers and ITN’s network of proprietary technologies. Automated, direct communication of Electronic Material Instructions is a critical component of streamlining TV operations for changing TV content.