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Grapefruit an increasingly important item on the shelf
The Israeli grapefruit season is proceeding to full satisfaction. This is according to Jordi Fijnheer of FruitPro, which was founded in October 2017 as part of Galilee Export, one of the largest producers in Israel and an established name in the international fruit and vegetable sector. The Ridderkerk office mainly focuses on the Benelux countries, Scandinavia, Germany and Eastern Europe. As other producing countries, such as Turkey and Spain are leaving the assortment earlier, the way is paved for a good demand for grapefruit from Israel. Although the area of Galilee has expanded slightly, we are still able to move the volume well. The quality of the citrus generally has a slightly shorter shelf life towards the end, but we haven t actually had any complaints and have had a very stable season, says Jordi.
New grapefruit brand in Israel
There are orchards north of the Sea of Galilee and spread along the Hula Valley in Israel, that have different growing conditions. “This Red Premium grapefruit has different, better natural parameters than the average Israeli red grapefruit, just because of the location where they grow,” says Yosi Knop, Galilee Export’s citrus marketing manager.
This company recently introduced this variety as Red Premium grapefruit. It looks similar to other red grapefruits, inside and out. “But when you put it in your mouth, it’s totally different. It has a luxurious mouthfeel. You have a flavor explosion in your mouth. It’s delicious.” That’s because of its higher Ratio (+7.5 to 10) & Brix levels (10 - 14, compared to other grapefruits’ levels of between 6 and 7) & +45% to 55% juice content.