By: Francisco Rendon
Eddie Orjuela
Eddie Orjuela has been a stalwart of the Latin music market in North America nearly 30 years, starting with his father’s indie promoter company Pan American Productions, then with Cardenas Fernandez & Associates before it was rolled up by SFX, then forming his own boutique entertainment company, Orjuela Entertainment, LLC.
Although he hails from New York, Orjuela has been a longtime Angeleno and has been in a partnership with Nederlander Concerts for the last seven years, overseeing all of their Latin bookings.
Now, as the live industry prepares to emerge from the COVID-19 pandemic, Latin artists are among those leading the way, and Nederlander is certainly contributing to this, as they have booked a jaw-dropping seven dates for Grupo Firme at the STAPLES Center in late July and early August, as well as arena dates in Phoenix, San Diego and Bakersfield, Calif.; six arena dates for Los Angeles Azules; four theatre dates for Franco Escamilla in California cities like Oakland, Anaheim and Stockton; and shows from Chiquis, Gerardo Ortiz, David Bisbal and Caifanes. In a word, Nederlander is going to be very active in the Latin market in the coming months.