16 December 2020, 9:50 am EST By
Google confirmed that it is now testing a new kind of search engine results pages or SERPs that allows users to reveal and hide images, thanks to the interactive elements the new feature contains.
The search engine giant is testing a new discrete icon. When the users click it, the images that are featured on the web page will be revealed. According to Search Engine Journal s latest report, Google s new feature could affect click through rates.
It can do this by allowing sites, with descriptive images, a chance to influence users to click or visit their website. However, the search engine company hasn t released any documentation yet for its new feature since it is still testing the new interactive search results.