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The 6% average decline was worked out using every magazine title whose latest circulation was published in ABC’s biannual report on Thursday.
For some titles it uses full-year figures while others are July to December only. The figures include digital editions where applicable and some include non-UK circulations where specified.
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Among the hardest-hit were ES Magazine, the Evening Standard’s free weekly lifestyle title which paused publication for six months and returned in September. It returned with a weekly distribution of under 200,000 compared to 357,606 in the second half of 2019.
Slimming World Magazine saw its circulation fall by 36% between July and December while Bauer’s Heat and Closer saw decline of 35% and 32% respectively. Bauer pointed to 40% year-on-year subscription growth at Closer and digital growth of 42%, adding that Heat had digital growth of 86%.