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Walmart announced plans to acquire Foodmaestro, a Toronto-based digital start-up that will offer customers more choice, transparency and personalized content when they shop online.
Foodmaestro is a data platform serving retailers and consumer package goods companies across Europe and North America with strong capability to turn substantial amounts of data into usable attributes. The platform delivers transparency and rich digital experiences for customers focused on health and diet and offers customized content activation, such as meal planning.
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