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“We wanted to get some conversation flowing. We wanted people to start asking: Why shouldn’t a rum sit side-by-side with a top bourbon, a single malt whiskey, an amazing rye, some really good aged tequila, or Cognac?” Ian Burrell says, with a sense of confidence. “Because that’s what I want people to look at—the rum category. For me, it’s bigger than any one brand. Equiano meant to elevate the whole category.”
Burrell should know a thing or two about this mission: He’s a household name in the spirits industry, founder of the world’s first-ever rum festival (which started way back in 2003), and a multi-award-winning global rum ambassador. And though Equiano only launched in 2020, it’s fair to say Burrell hasn’t just elevated the category—he’s reimagined it entirely in his own image. “My ethnicity here in the United Kingdom is African Caribbean,” he explains. Equiano Rum, as such, is the first African Caribbean rum.
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He's been fired, censured, investigated, rebuked by a judge and questioned by police.
He left "Good Morning Britain" after facing criticism for his Meghan Markle comments.
In the summer of 2015, shortly after his 50th birthday, Piers Morgan held a party of breathtaking extravagance for 300 guests in the grounds of his country home, close to the village where he grew up in East Sussex, south of London.
The theme was The Great Gatsby. There was caviar, lobster, truffles and endless cocktails, served by waiters in period costume. Female guests came as flappers and men wore tuxedos or blazers. They brought wine as gifts and Rupert Murdoch, one of Morgan's mentors, sent a case from his personal vineyard. In Morgan's indoor pool synchronized swimmers performed an homage to Busby Berkeley, while a tuba player blew fire from his instrument. The host, inevitably, was dressed in a white suit and yellow tie in imitation of Leonardo DiCaprio's portrayal of Jay Gatsby.
East-sussexUnited-kingdomSussexLondonCity-ofBritainBritishPiers-morganAlex-beresfordLeonardo-dicaprioMeghan-markleBusby-berkeleyThe World’s First Premium African Caribbean Rum Reimagines a 400-Year-Old Category Saveur 3/12/2021 Dan Q. Dao © Provided by Saveur Bartender and spirits professional Ian Burrell is also the cofounder of Equiano, a new transatlantic rum.
“We wanted to get some conversation flowing. We wanted people to start asking: Why shouldn’t a rum sit side-by-side with a top bourbon, a single malt whiskey, an amazing rye, some really good aged tequila, or Cognac?” Ian Burrell says, with a sense of confidence. “Because that’s what I want people to look at—the rum category. For me, it’s bigger than any one brand. Equiano meant to elevate the whole category.”
United-statesNigeriaUnited-kingdomJamaicaMauritiusSan-diegoCaliforniaGuyanaBarbadosFranceNicaraguaFrench© Supplied by Love Your Weekend -
A north-east drinks business was enjoying some screen time for the second time in as many weeks at the weekend in the company of Alan Titchmarsh.
Walter Gregor’s tonic featured on the popular television host’s Love Your Weekend show on Sunday when its apple and cinnamon tonic water was sampled along with some rum.
Claire Rennie, head of fizz at the firm which is based near Fraserburgh, was thrilled to hear that her products were going to get national television exposure – only a few weeks after they were on BBC’s Saturday Kitchen.
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