cool things like air force one, but really questioning his ability to do the job has to come from questioning his record. you cannot just say he is famous and not up to the job. it speaks to their contempt for the president, but itç doesn t get to anything but humanizing him. showing his great moments when he s not stuck behind a podium trying to negotiate. michael, is this a hit and miss? i think it s a good ad in the sense that it starts a narrative that i think crossroads and the romney campaign and the rnc are going to be engaging over the next few months. remember the target of this ad was not me, or you, it s the college campus student that has a cool persona about obama. they wanted to go after that.